自從推出標(biāo)志性的萬(wàn)寶路卷煙品牌90年以來(lái)，領(lǐng)先的煙草公司——菲莫有限公司為英國(guó)市場(chǎng)推出了有史以來(lái)的第一款手卷煙。
為了保持新鮮，萬(wàn)寶路金色原味（Marlboro Gold Original）手卷煙被裝在一個(gè)有三層包裝的高品質(zhì)手感袋子內(nèi)。零售價(jià)格也很有競(jìng)爭(zhēng)力，建議零售價(jià)格是12.5克裝4.40英鎊和20克裝6.90英鎊，并附贈(zèng)高品質(zhì)的涂膠卷煙紙。
現(xiàn)在訂貨9月份即可交貨，這是完全由菲莫有限公司銷售、分銷和提供的第一個(gè)手卷煙產(chǎn)品。菲莫有限公司工廠生產(chǎn)的所有卷煙將繼續(xù)由帝國(guó)煙草有限公司分銷，直到2015年年底。
英國(guó)和愛(ài)爾蘭的市場(chǎng)營(yíng)銷主管佐伊·史密斯說(shuō)：“這是萬(wàn)寶路品牌多年來(lái)最令人興奮的消息，我們將通過(guò)所有渠道全力支持萬(wàn)寶路金色原味手卷煙在全國(guó)范圍的推出。”
“手卷煙市場(chǎng)在銷量和銷售額上都已取得增長(zhǎng)，每年的銷售額將近20億英鎊，因此這是推出萬(wàn)寶路手卷煙的一個(gè)理想時(shí)機(jī)。去年，幾乎一半的成人吸煙者表示喜歡手卷煙產(chǎn)品，而且當(dāng)消費(fèi)者現(xiàn)在可以獲得萬(wàn)寶路金色原味優(yōu)質(zhì)手卷煙后，他們就可以從英國(guó)最優(yōu)質(zhì)的品牌中享受到口味和價(jià)格的完美結(jié)合。
“此外，萬(wàn)寶路金色原味手卷煙將得到菲莫有限公司分布在全國(guó)的新的現(xiàn)場(chǎng)銷售人員的支持，他們目前正通過(guò)一貫的品牌參與建立可持續(xù)的零售商伙伴關(guān)系�！�
萬(wàn)寶路金色原味手卷煙從英國(guó)一些最引入注目的、旨在提高知名度和關(guān)注度的活動(dòng)和節(jié)日的獨(dú)家預(yù)售中獲益良多。
作者:趙軍翻譯 摘煙草在線
Philip Morris Launches First Ever Rolling Tobacco
90 years since the iconic Marlboro cigarette brand was launched, leading tobacco company Philip Morris Limited has released its first ever roll your own product for the UK market.
Marlboro Gold Original rolling tobacco is presented in a premium quality tactile pouch, triple layered for freshness. Competitively priced, with an RRP of ￡4.40 for 12.5g and ￡6.90 for 20g pouch formats with high quality gummed rolling papers included.
Available to order now with deliveries in September, it is the first product to be fully sold, distributed and supported by PML. All PML's Factory Made Cigarettes will continue to be distributed by Imperial Tobacco Limited through to the end of 2015.
Marketingd director for the UK and Ireland, Zoe Smith commented: "This is the most exciting news from the Marlboro brand in many years and we will be fully supporting the launch of Marlboro Gold Original rolling tobacco nationally across all channels.
"The rolling tobacco market has grown in both volume and value to be worth almost ￡2bn a year, so this is an ideal time to launch Marlboro into the category. Last year almost half of all adult smokers stated a preference for roll your own products and as Marlboro Gold Original is now available in a premium rolling tobacco format, consumers can enjoy the perfect blend of taste and price from the UK's Number One premium brand.
"Additionally, Marlboro Gold Original rolling tobacco will be fully supported by PML's new national field force who are currently building sustainable retail partnerships through consistent brand engagement."
Marlboro Gold Original rolling tobacco has benefitted from exclusive pre-launch sales at some of the UK's most high profile events and festivals to drive awareness and trial. The launch support for the new product will also include an extensive trade media advertising campaign, cash and carry activities and retail point of sale. Enditem
